We will be releasing our fully machined SE razor this summer and we were planning on releasing it under the brand name of Rx razor works with the motto, "Your prescription to a better shave". I thought it was pretty clever but unfortunately, there was already a brand out there with a similar name. Worse yet, they used the same motto for one of their shaving creams. I had never heard of the other brand before but, it has been around since 1979. So...back to the drawing board.
We already have the brand Asylum Brush Works and thought it would be a good idea to release the razor under the Asylum name. However, since it is a razor and not a brush, Asylum Brush Works might be a little confusing. After tossing a few ideas around, we thought perhaps Asylum Shave Shop or Asylum Shaving Supplies would be good. It is funny how you sometimes do not see the obvious until you take a step back. Upon taking a second look, we thought perhaps the acronym would be unfortunate.
The 3rd time is the charm! The Rx razor will be released under the brand name Asylum Shave Works. Please let us know what you think of the new logo.